NEUF's first merchandise offering by popular demand was a scarf, decided because of its nature: flowing, versatile, it's a garment that makes its wearer's personality shine. We produced a photoshoot to showcase the many different ways to style the scarf, while staying true to our editorial approach to photography.

Passion Week's first collection took the name from Genesis, the universal myth of beginnings, specifically taking root in the Abrahamic religions interpretation of the primordial couple covered in fig leaves. For this first lookbook, we shot in Paris where this collection was designed, while still integrating nature in our shots, so that the Garden of Eden is never far.

For the pre-launch of the Passion Week tank top, we had to be bold. we shot a series shortform content on super 8, around a group of bald friends proudly showing different aspects of masculinity: the sensitive, the sportive, and the leader, a day in a Paris park surrounded by nature.