With his first European show set for Les Flammes 2025—a high-profile, televised stage in Paris—Ivorian artist Himra needed more than just a look. He needed a moment. The objective was clear: make a stylish, unforgettable debut that would resonate with both French and pan-African audiences while honoring his roots.
NEUF took the lead on creative direction and styling, building a concept inspired by iconic award show moments like Kanye West’s All Day performance at the 2015 Brit Awards. This energy was fused with Ivorian cultural elements and a tribute to late coupé-décalé legend DJ Arafat, whose legacy Himra carries forward.
From initial concept to final fittings, NEUF shaped an elevated, unexpected aesthetic—mixing pieces from niche designers with bold items from unconventional sources like motor and ski brand AlpineStar. The blend of high fashion and raw energy reflected both Himra’s sound and his ambition.
The impact was instant. Media praised the styling as one of the night’s standout visuals, while the designer behind the statement jacket saw a spike in demand. More than just a look, the performance established Himra as both a trendsetter and a serious performer—delivering on the promise of a new cultural icon in the making.
