NEUF styled Nono La Grinta for the PSG × SNIPES campaign, bringing a fresh and uncompromising energy to the presentation of the club’s latest collection.
Inspired by the raw visual language of the streets and Paris Saint-Germain’s supporter culture, the styling focused on building distinct characters through each look. New PSG pieces were integrated alongside selected SNIPES accessories, creating silhouettes that felt spontaneous, authentic and rooted in the culture surrounding the club.
Originally conceived as a social-first campaign, the imagery resonated strongly enough to extend beyond its initial digital scope and be displayed across SNIPES retail stores.
