For Ashluxe’s Paris Fashion Week campaign, NEUF worked to reinterpret the essence of a PFW party, blending the sleek, bold aesthetic of 1980s African-American culture with Naija heritage. The vision was to create an authentic party atmosphere that captured the dynamic energy of the global African diaspora.

From location scouting to styling and graphic design, NEUF oversaw every detail of the project. The styling reflected a fusion of modern high fashion and cultural heritage, while the visuals, including projections and graphics, amplified the party’s vibrant energy. The result was a lively and nostalgic campaign that resonated with both the exclusivity of the Parisian fashion scene and the global African community.

Shot during Paris Fashion Week, the campaign radiated pure energy and celebration, firmly establishing Ashluxe as a key player in the international high fashion landscape.