For Avellano’s SS2022 fashion film, NEUF was tasked with handling the styling, focusing on showcasing the brand’s iconic latex material in a bold and innovative way. The creative direction, inspired by classic sci-fi movies, aimed to push the boundaries of fashion by blending Avellano’s futuristic latex designs with a cinematic, otherworldly atmosphere.
NEUF worked closely with Arthur Avellano and his team to bring this vision to life, ensuring that the styling aligned perfectly with the brand’s avant-garde ethos. The latex pieces were styled to evoke a sense of both modernity and timelessness, reflecting the sci-fi influences while maintaining a high-fashion edge.
The result was a visually striking fashion film that not only spotlighted Avellano’s unique use of latex but also cemented the brand’s place in the Parisian fashion scene as a leader in cutting-edge design. The film received praise for its innovative concept and styling, reinforcing Avellano's futuristic vision in fashion.
