When Swiss artist Danitsa was invited to compete in the Red Bull Soundclash against rapper Di-meh, she turned to NEUF to craft a bold, unforgettable show. Drawing inspiration from diverse entertainment sources—cartoons, boxing, superheroes, and pole dancing—Danitsa embraced a supervillain persona, dressed in all black. NEUF brought this vision to life through a combination of physical and digital elements.

The stage featured a custom-built, rotating boxing ring that added movement and depth, transforming mid-performance to reveal a gospel choir. Additionally, we produced 3D videos portraying Danitsa’s alter ego saving the city of Geneva, enhancing the narrative of her onstage transformation. NEUF ensured a cohesive aesthetic, providing input on styling and integrating AR filters to engage the audience.

Danitsa’s powerful performance, highlighted by the creative direction, led to a resounding victory, beating Swiss rap collective Superwak Clique. The event not only showcased her artistic range but also cemented her status as one of Switzerland’s most exciting new talents.