In 2018, NEUF collaborated with hybrid hip-hop artist Fang The Great on the campaign for his debut EP Rise of the Beast. NEUF's approach combined elements of science fiction and heroic fantasy to create a rich, imaginative universe that would define the artist’s evolving narrative. Central to this vision was the creation of a 3D avatar, the 'Beast', a character designed to extend beyond the EP and into future projects, building Fang’s mythology.
For the project, NEUF provided art direction, graphic design, and promotional materials, including artwork, a promotional CD, posters, and a digital campaign. Collaborating with illustrators Louka Butzbach and Paul Descamps from the Art Majeur collective, NEUF developed key visual elements that established the foundation of Fang The Great’s fantastical universe, setting the tone for his future work.
Among the elements of the communication campaign is a series of cards designed in collaboration with illustrator Paul Descamps. As a nod to the playing cards that influenced Fang The Great's generation, each visual here depicts creatures with mythological dimensions, connected to the artist's storytelling in his music.
