In 2021, NEUF Artist Lab was commissioned by Parisian slow-fashion brand Gunther to create a distinct sonic universe for their Fall-Winter collection No Sleep in Tokyo. Inspired by the duality of Tokyo’s bustling day and serene night, NEUF composed a series of music themes ranging from Ambient to Retro-wave to accompany the skits in the fashion film. The team also decomposed the score to generate sound elements for Gunther’s digital communication, ensuring a seamless audio-visual experience.

In addition to the original compositions, NEUF produced a remix track for the behind-the-scenes video, further enhancing the campaign's immersive quality. The sound design and foley work were crafted to complement the visuals, while Eliade Krön from NEUF handled the executive production, sound design, mixing, and mastering, delivering a polished final product that resonated with Gunther’s brand vision.

The collaboration resulted in a cohesive and atmospheric sound that perfectly reflected the collection’s inspiration, amplifying Gunther’s narrative through music and sound.