In 2022, Columbia France enlisted NEUF to craft a fresh visual identity for Kyoshi Sad’s debut EP Delete Mon Coeur. As a rising TikTok star, Kyoshi needed press images and a logo that would capture his early 2000s-nostalgic-meets-pop-punk style while pushing his image into a more fashion-forward space. NEUF provided comprehensive art direction, graphic design, production, photography, and styling services to achieve this vision.
The creative process focused on blending Kyoshi’s pop-punk roots with a refined, fashion-forward approach. NEUF’s styling and photography emphasized bold, edgy visuals that resonated with both his musical persona and a broader fashion-conscious audience. The project successfully redefined Kyoshi Sad’s image, strengthening his brand presence and setting the tone for his EP release.
