Marine Serre enlisted Neuf to create a bold campaign for their AW23 collection, aiming for a sophisticated yet contemporary edge. Drawing inspiration from the vibrant energy of the Soul Train era, Nigerian highlife, and the exclusivity of Paris Fashion Week parties, Neuf handled the art direction, styling, and graphic design. Our process involved creating dynamic graphic elements, scouting and managing the perfect location, and ensuring seamless production coordination. The campaign successfully positioned Marine Serre within the elite Paris Fashion Week circuit, enhancing its reputation and embedding the brand in the cultural imagination of high fashion.