Marine Serre sought a campaign for its first footwear release that would embody the brand’s modern aesthetic while spotlighting the distinctiveness of its branding. NEUF crafted a visually powerful narrative using CGI and art direction, with a conceptual focus on realism and detail. The campaign highlighted the the shoes through compelling visuals that showcased only the moon branding adorned soles, a subtle yet impactful move to underline the strength of Marine Serre’s branding. The process involved meticulous 3D scanning, 3D modelling and art direction to create detailed textures for a realistic feel. The result was a set of dynamic videos that not only resonated with Marine Serre's audience but also set a commanding tone for the first footwear release, solidifying the brand's ambition as more than a clothing brand.