Maureen approached NEUF to elevate her image as a leading figure in the Dancehall scene by developing a refreshed visual identity. NEUF provided comprehensive art direction, styling, graphic design, and photography services to craft a bold and glamorous image that reflected Maureen’s strength as a singer and dancer. The goal was to amplify her diva persona through striking, iconic visuals.

Over several months, NEUF followed Maureen, capturing key moments through photoshoots that immortalized this era of her career. The team produced visuals for digital streaming platforms (DSPs), social media, festival posters, and single cover art, ensuring a cohesive look across all channels. NEUF also styled and directed Maureen’s looks for major performances, including her collaboration with Mugler x H&M and her appearance at Kalash’s Bercy arena show.

The resulting visuals were widely used across various platforms, helping to solidify Maureen’s presence in both the music and fashion industries. The project played a pivotal role in defining her breakout year, marking her as a rising star in Dancehall and a fashion icon.