In May 2019, Squad Neuf, the collective that would later evolve into NEUF Artist Lab, hosted Nuit Neuve Transonirique, an event designed to promote its emerging artists. The event merged live concerts, performances, and visual arts, all centered around the theme of "the Dream." The communication campaign and creative works explored the intersection between analog and digital realms, bringing together the tactile world of the senses with the abstract, machine-driven universe.

The event was a pivotal moment for NEUF, marking the beginning of its cross-media ambitions. Nuit Neuve Transonirique not only showcased the collective’s talents but also set the tone for NEUF’s future as a multidisciplinary artist lab, committed to exploring the fusion of diverse creative forms. This experience solidified NEUF’s reputation for innovative, boundary-pushing events that seamlessly blend art, music, and technology.