In 2023, NEUF partnered with Numéro Netherlands to produce Groupchat, an editorial project that captured the essence of modern youth culture. Tasked with creating a powerful, avant-garde visual narrative, NEUF was given carte blanche, allowing for complete creative freedom. The team, including art director Nathan Sabaté and photographer Raghe Farah, aimed to showcase the sincerity, playfulness, and connection that define contemporary friendships. The editorial blended high-fashion aesthetics with genuine moments of camaraderie, resonating deeply with today’s youth.
Casting close friends and NEUF members, the project created a familiar and relatable vibe, emphasizing authenticity. NEUF handled the full spectrum of production, from art direction and styling to photography and graphic design. The images, brought to life by the styling of Gato and makeup by Oldie Christal, communicated a fresh, wholesome energy while staying rooted in high fashion.
Groupchat emerged as a visual manifesto, projecting NEUF’s ethos of shared creativity on an international platform. The editorial not only resonated with audiences but also stood as a statement of freedom, fun, and iconic modernity.
