Odunsi the Engine, a trailblazer in Nigeria's Alté music scene, sought to create a visual narrative that matched the forward-thinking energy of his music. Neuf stepped in to deliver full creative support, offering art direction, photography, and production for a shoot in Paris. The goal was to create striking visuals that would accompany Odunsi’s continuous music releases and solidify his identity on digital streaming platforms (DSPs) over the course of the year.

Drawing from youth culture and avant-garde aesthetics, our team—led by Nathan Sabaté on art direction—crafted a concept that resonated with the alternative edge of Odunsi’s sound. Jérémy Beaudet handled photography, capturing raw, dynamic visuals that reflected the boldness of his artistry. Gato provided cutting-edge styling, while Émilie Ilufa managed production, ensuring a seamless execution of the project. The result was a visually captivating campaign that elevated Odunsi's music, aligning his image with his sonic innovation.