In response to the 2020 lockdown in France, NEUF Artist Lab initiated Quarantine Roulette, a weekly collaboration series designed to foster creativity during isolation. Each week, NEUF teamed up with various artists to produce music tracks and accompanying visuals, documenting the entire process on social media. Followers were actively involved, making creative decisions through polls and feedback, creating a sense of community-driven art.

After a successful first week, the second edition of Quarantine Roulette saw NEUF collaborate with Parisian fashion house Gunther. This partnership blended music production with fashion-forward visuals, reflecting the avant-garde spirit of both brands. The series not only showcased NEUF’s adaptability in challenging times but also strengthened its connection with its audience through interactive, innovative content.