CKay enlisted NEUF to design live visuals for his Sad Romance world tour, aiming to reflect the emotional depth and futuristic tones of his music. NEUF, in collaboration with Grey93, provided art direction, graphic design, motion design, and CGI services, crafting a visual narrative that aligned seamlessly with CKay’s romantic themes. The creative direction reimagined classic symbols of love—like roses and stars—through a futuristic lens, using CGI to create dynamic and emotionally resonant visuals.
The process included conceptualizing and animating seven key visuals for hit songs such as Love Nwantiti, Emiliana, and WATAWI featuring Davido. These visuals featured intricate 2D and 3D animations, blending romantic motifs with cutting-edge CGI to bring CKay’s universe to life on stage.
The visuals played a critical role in elevating CKay’s live performances, deepening the emotional connection with his audience. The project not only enhanced CKay's visual identity but also contributed to the overall success of his tour, leaving a lasting impression on fans worldwide.
