In 2021, Underscope, a French electronic music label and media platform, partnered with NEUF to develop a cohesive and visually appealing design for their curated electronic music playlists and regular Instagram mini-series hosted by well-known electronic artists. NEUF provided art direction, graphic design, and motion design services to ensure the visuals resonated with both underground and mainstream electronic music audiences.

Drawing inspiration from the dynamic energy of the electronic music scene, NEUF crafted a series of bold, colorful designs that merged classic and contemporary visual elements. The goal was to reflect the diverse sound and vibrant culture of the playlists while maintaining adaptability for use across streaming platforms and social media. NEUF collaborated closely with Underscope over several months, fine-tuning the designs to balance aesthetics with functionality.

The project resulted in a visually striking and cohesive identity for Underscope’s playlists, increasing engagement on both streaming platforms and social media. The eye-catching visuals effectively connected with the electronic music community, elevating Underscope’s brand presence and aligning the visuals with the sound and energy of the curated content.