Voodoo Club, a Barcelona-based party collective focused on uniting the African diaspora, approached NEUF for a refreshed visual identity that would resonate with their mission and evolve with the brand. NEUF delivered comprehensive art direction, graphic design, and motion design services, creating a bold, modern logo system that embraced a global Afro-fun aesthetic. The design combined vibrant cultural motifs with contemporary elements to reflect the energy and diversity of Voodoo Club’s events.

The process included developing a bespoke logo adaptable across various platforms, including fashion, music, and clubbing. NEUF implemented the new branding across physical and digital spaces, from neon logos for events to merchandise design, ensuring the identity was consistent and versatile. This cohesive visual strategy positioned Voodoo Club as a dynamic, evolving presence in Europe’s nightlife scene.

The refreshed branding solidified Voodoo Club’s reputation, enabling high-profile collaborations with international brands such as Daily Paper, Boiler Room, Nike, and Primavera Sound. The new identity not only expanded their influence in the clubbing world but also bridged the gap between fashion and music culture, making Voodoo Club one of Europe’s most recognized collectives.