Premier Bet commissioned Neuf to style their talents for the WE ARE PREMIER campaign, aiming to merge athleticism with cultural heritage. Drawing inspiration from boxing and traditional Cameroonian and Ivorian attire, Neuf designed two custom outfits in collaboration with specialized tailors. Over a two-day shoot in Paris, we styled the athletes in both contemporary sportswear and these traditional garments, ensuring the looks honored cultural roots while aligning with the campaign's dynamic energy. The result was a powerful visual narrative that spanned across ten African countries, reinforcing Premier Bet’s deep connection to its diverse audience.